If Every Kiosk Is the Same, Why Does One Company Always Win the Deal?
Walk into any procurement conversation for self-service technology and you’ll hear the same assumption: a kiosk is a kiosk. Touchscreen, payment module, printer, scanner, a sturdy enclosure. On a spec sheet, most machines look almost identical. So if the hardware is essentially commoditized, what are serious players in the industry actually competing on, and why […]